They Ask You Answer Summary of Key Points

They Ask You Answer’ by Marcus Sheridan is a guide on transforming a business’s marketing strategy by embracing a customer-centric approach. Sheridan shares insights from his experience of saving his pool company from the economic crisis of 2008 by answering customer questions online. The book emphasizes transparency, trust-building, and the importance of educating customers through content that addresses their concerns, questions, and pain points. It offers practical advice for businesses to adapt to the evolving expectations of the digital consumer.

The Energy Bus Summary of Key Points

Written by Jon Gordon, ‘The Energy Bus’ takes readers on an enlightening and inspiring ride that reveals 10 secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment. The protagonist, George, learns valuable life lessons from a unique bus driver, Joy, and her delightful group of passengers.