Scientific Advertising
A seminal guide on the empirical approach to effective advertising.
A seminal guide on the empirical approach to effective advertising.
In ‘Spy School Goes North,’ Ben Ripley faces another thrilling adventure at spy school, this time in chilly northern climes, filled with espionage and unexpected twists.
The Intel Trinity is the story of Intel’s three founders and how they shaped the digital age with their leadership and technological innovations.
A guide to achieving work-life balance through equal partnership in marriage.
Isabel Hardman explores the British political system, scrutinizing the election process and the life of a Member of Parliament (MP).
Joan Didion reflects on the year following the sudden death of her husband, capturing her grief and the journey through it.
Humanocracy lays out an argument against bureaucratic hierarchy in organizations and advocates for a human-centered approach, focusing on autonomy, merit, and openness.