Being Mortal Summary of Key Points

Being Mortal by Atul Gawande explores the concept of mortality and how it is handled in modern medicine. Gawande illustrates the importance of prioritizing the patient’s quality of life over elongating life through medical treatment. The book also highlights the necessity of having difficult conversations about death and making end-of-life decisions.

Hooked Summary of Key Points

Hooked provides insights into how products can become an integral part of our daily routines. Using examples from successful companies, the author provides a step-by-step guide on how products can subtly influence our behaviors and create consumer habits. The book proposes the ‘Hook Model’, a four-step process that encourages customer engagement and ensures repeated use.