Selling the Invisible Summary of Key Points

‘Selling the Invisible’ is a groundbreaking guide to the unique challenges and opportunities involved in selling services, as opposed to tangible products. The book provides insightful strategies for service marketing, emphasizing the importance of building relationships, understanding customer needs, and delivering exceptional value. Through real-world examples, it illustrates how to differentiate and position services in the market effectively.

We Were Liars Summary of Key Points

We Were Liars is a contemporary, sophisticated suspense novel from National Book Award finalist and Printz Award honoree E. Lockhart. It tells the story of a privileged family spending the summer on their private island, and the secrets, love, and lies that bind them together. A terrible accident and resulting amnesia add to the intrigue, leading to a shocking twist at the end.