Fair Play by Eve Rodsky presents an innovative and game-changing solution for couples struggling to share the mental and physical load of work, both inside and outside the home. This book provides a system for rebalancing domestic and professional work between partners, to ensure both parties can pursue fulfilling lives.
Two Awesome Hours: Science-Based Strategies to Harness Your Best Time and Get Your Most Important Work Done is a groundbreaking book that shifts the focus from time management to attention management. The author, Josh Davis, argues that by creating optimal conditions for just two hours of peak productivity each day, individuals can accomplish more than they would in an entire day of unfocused efforts. Davis draws on the latest research in neuroscience and psychology to suggest five practical strategies that help readers work with their brain’s natural energy levels, prioritize tasks, and create an environment for focused work.
A comprehensive guide to handling medical emergencies in disaster scenarios.
Angela Saini’s ‘Superior: The Return of Race Science’ delves into the history and resurgence of race science, a discredited field that attempts to prove inherent differences between races. Saini uncovers how race science has infiltrated modern intellectual thought and discusses its dangerous implications. Through meticulous research and interviews, she reveals how biased scientific claims about race have been used to justify inequalities and explores the social and political forces driving the comeback of race-based biological determinism.
《Persuasive Copywriting》explores the art and science of writing copy that captures attention and motivates action. Authored by Andy Maslen, this book delves into the psychological principles behind effective advertising and how to apply them to create compelling copy. Through a blend of theory, examples, and practical exercises, Maslen guides readers through crafting messages that resonate with their audience’s desires and pain points, thereby increasing the chances of conversion. The book covers various aspects of copywriting, from understanding the target market to using emotional triggers, and provides insights into writing for different media platforms.
Power Play explores the fascinating and competitive world of Tesla, Elon Musk’s electric car company. It delves into its turbulent history, from its high-stakes beginnings to its global acclaim.
In ‘Ogilvy on Advertising’, David Ogilvy, the advertising legend, shares his insights and experiences in the field of advertising. Drawing from his vast experience, Ogilvy provides readers with a comprehensive guide on what it takes to create successful advertising campaigns. He covers a range of topics from research and campaign strategy to copywriting and design. The book is filled with examples of successful advertising alongside Ogilvy’s own analysis of why they worked. His candid and often humorous commentary provides a timeless look into the advertising industry and its practices.