Personality Not Included Summary of Key Points

Personality Not Included is a compelling narrative that underscores the importance of authenticity in business. Authored by Rohit Bhargava, this book delves into how businesses can stand out by embracing their unique identity and personality, rather than blending into the sea of sameness that defines many industries today. Bhargava uses a mix of case studies, stories, and practical advice to show how brands can connect with their audience on a deeper level by being more human, approachable, and authentic. He argues that in a world where consumers are bombarded with thousands of marketing messages daily, a genuine personality is not just nice to have but a critical component of business success.

Everything is F*cked Summary of Key Points

In ‘Everything is F*cked: A Book About Hope’, Mark Manson adopts a philosophical and critical perspective to look at the complexities of human emotions and the state of the world. With his usual mix of erudition and humor, Mark takes us on a journey from the ancient Greeks, through Einstein, to today, introducing us to the endless cycle that is the human condition.