Cashvertising reveals the strategies behind successful advertisements and sales techniques. It uncovers the psychological principles that prompt people to buy and how to apply them to boost sales and marketing efforts.
A vivid biography of Galileo Galilei, exploring his scientific achievements and challenges.
Widen the Window explores the science behind stress and trauma, offering strategies for enhancing resilience and mental well-being.
Irvin D. Yalom shares his insights and wisdom from years of psychotherapy practice, offering guidance to therapists and valuable lessons to patients.
The Rational Optimist explores the concept that human progress and prosperity are fueled by our innate ability to innovate and exchange. Matt Ridley argues that, through history, the engine of human progress has been the meeting and mating of ideas.
This book delves into the history of neuroscience through fascinating patient stories highlighting how brain injuries shaped our understanding of the brain.
Insights into death and the dying process with a call for open discourse.
An exploration of how technology is shaping the future of work, society and everyday life.