They Ask You Answer Summary of Key Points

They Ask You Answer’ by Marcus Sheridan is a guide on transforming a business’s marketing strategy by embracing a customer-centric approach. Sheridan shares insights from his experience of saving his pool company from the economic crisis of 2008 by answering customer questions online. The book emphasizes transparency, trust-building, and the importance of educating customers through content that addresses their concerns, questions, and pain points. It offers practical advice for businesses to adapt to the evolving expectations of the digital consumer.

Felt Time Summary of Key Points

Felt Time by Marc Wittmann delves into the intriguing science behind how we perceive time, blending insights from psychology, neuroscience, and philosophy. It explores why time seems to fly when we’re having fun but drags during periods of boredom or waiting. Wittmann offers an in-depth look at the factors that influence our perception of time, including age, attention, and emotional states. He also discusses the implications of our time perception on our daily lives and how we can manage it better to live more fulfilling lives.